A non-profit organization (NPO) is a type of organization that operates for the benefit of the public or a specific group of individuals, rather than for the profit or financial gain of its owners or shareholders. Non-profit organizations can be found in a wide range...
According to a recent study, only 1 in 3 Americans donate money to charity. This is a troubling statistic because it means that there are a lot of people who could be helping those in need but aren’t. If you’re a CMO, you might be wondering how you can get more people...
As the Chief Marketing Officer of your company, you are tasked with increasing brand awareness and driving sales. In order to do this, you need to make sure that your website is visible to potential customers when they search for keywords related to your products or...
Private donors – who are you? When you think of the concept of private donors, the image that comes to mind is of philanthropists – very rich people who have accumulated their wealth in various ways and now want to share it with others. According to the...
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