A Price comparison website also known as price comparison engine is a site where shopper compare products based on price, features, reviews & other criteria. Price comparison sites publish products from many different retailers thus shopper or customer can compare them before buying their expected products.
There are dozens of reasons why eCommerce growth has been so explosive, but one of the reasons is comparison shopping. 59 percent of customers prefer to shop online because they find it’s easier to compare prices.
Extra Leads for Little Effort: One of the main benefits of publishing products on price comparison site is that retailers can gain extra leads without having to dedicate a large amount of time or resource towards it. Price comparison site not only boost sale also increase visibility.
Customers are ready to buy: One of the main benefit of being your products on comparison sites is that you are placing your products in front of qualified shoppers. Shoppers who visit price comparison website already intended to buy, who know what they are searching for and ready to buy. Research shows 94% of online shoppers visit price comparison website before placing order, which is a huge opportunity for any retailers. (According e-tailing group/WinBuyer research study).
Stay on Competition: Price comparison is latest & growing trend over the decade become increasingly important to online retailers because
There have an old idea within retailers that price should be always lowest to publish products on comparison website, which is wrong. As research, 84% comparison site user compare other variables like shipping, handling & customer service.
If you can’t match the low prices of your competitors, consider other ways to add value in the eyes of the customer. Good customer service, discounts, free shipping, or a strong brand presence are all things that can make your product, and store, more attractive.
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